Our story

PURE. is Basiq Dental’s own brand, developed for the people who make a difference in the dental practice every single day. The brand was launched with one clear goal: to support dental professionals with ease of use, reliable quality, and a professional look. Since its introduction, PURE. has grown into a trusted name in the practice. It delivers consistent performance at an affordable price, without compromising on quality – making it a popular choice among dental assistants.

In 2025, PURE. received a refreshed look to better align with the needs of today’s dental professionals. Because an own brand doesn’t have to be ‘styleless’ – PURE. is made to be seen. A brand you don’t need to hide. The products fit seamlessly into a modern treatment room, free from loud or flashy branding. Our approach remains modest, yet with a playful wink.
What hasn’t changed is what truly matters: smart products with the same qualities as leading brands, but at a softer price.

Our Mission

PURE. is here to support dental professionals with reliable, stylish, and high-quality products. PURE. stands for smart designs and products that are made to be seen in the practice. This allows you to work more efficiently and comfortably, while providing your patients with the best possible care.

PURE. Designed for you.

All PURE. products are designed to meet the needs of those working in the practice – for assistants, dentists, and dental hygienists alike. And you’ll notice it in every detail: PURE. products make your work easier, more enjoyable, and more efficient. Read on to discover the key reasons why dental professionals choose PURE.

Consistently Reliable Quality

PURE. products meet the same strict standards as the leading brands. You can count on the consistent, top-level quality you’ve come to expect from PURE. – with no surprises and no compromises. Just the reliability and performance your practice needs.

Smart, Thoughtful Design

From intuitive packaging to user-friendly applications: PURE. is designed to make your work easier.

Design That Reflects Calm, Style, and Confidence

Your practice is the calling card of your work and deserves a professional and stylish appearance. PURE. delivers just that – a harmonious blend of refined design and a calm colour palette. The result? A fresh, well-kept, and modern look. A brand that’s made to be seen. It creates a pleasant working environment for you and instantly puts patients at ease.

Always in Stock

PURE. is always available, so you never run out and can give your full attention to your patients.

Soft Design, Soft Prices

With PURE., the soft design flows seamlessly into soft prices. You choose reliable quality that rivals the leading brands – but at a lower cost. That means keeping expenses down without compromising on what you need.

PURE. private label of Basiq Dental

PURE. was developed by Basiq Dental, a trusted wholesaler that has been supporting dental professionals for years. Basiq Dental is known for its personal approach, fast service, and a wide range of products that are always in stock. This same promise is carried through in PURE.

As an own brand, PURE. embodies everything the organisation stands for: reliability, simplicity, and quality – a partner rather than just a supplier. PURE. is an extension of Basiq Dental’s mission to bring ease and efficiency into the dental practice. All so you can focus on what truly matters: delivering care with confidence.

Order your PURE. products here via Basiq Dental